VPA method

10 criteria to evaluate startup leadership. Zero guesswork.

The Venture People Assessment is the proprietary framework we apply to every evaluation. Built across 400+ placements in Seed–Series B startups. Includes criteria that legacy search firms still don't measure.

Why it exists

Traditional executive search runs on gut feel. We run on criteria.

Most firms decide based on resume, partner intuition, and a 45-minute chat. VPA brings 10 measurable, documented dimensions. Not to remove human judgment from the decision — to give it a foundation that survives board and cap-table scrutiny.

The 10 criteria

EKSA + EQ + CQ + IQ + 3 A's

EKSA — Craft fundamentals

E

Experience

Trajectory relevant to the startup's stage. Not a polished resume — useful track record.

K

Knowledge

Technical command of the problem this person will solve. Depth, not buzzwords.

S

Skills

Day-to-day practical skills in the role. Hands-on capability that shows up when the candidate solves a problem of the type they'll face on the job.

A

AI

Applied fluency and practical use of AI tools in the craft. Hard filter in 2026.

Differentiator

EQ · CQ · IQ — The three quotients

EQ

Emotional Quotient

Maturity, self-awareness, capacity to manage pressure without burning the team.

CQ

Cultural Quotient

Fit with the Seed–Series B operating reality and the specific values of your startup.

IQ

Intellectual Quotient

Analytical capacity, reasoning under ambiguity, novel-problem-solving.

3 A's — Drive for startup environments

A

Adaptability

Capacity to operate well in volatile environments and constant change.

A

Autonomy

Moves forward without close management. Bias for action without becoming a cowboy.

A

Ambition

Career drive and hunger aligned with your startup's aggressive stage.

★ The AI criterion

Why AI fluency became non-negotiable in 2026.

Leadership that doesn't operate with AI fluency today will be obsolete before the next cap-table cycle. An engineering manager who doesn't code with AI, a PM who doesn't use AI for discovery, a head of marketing who doesn't automate workflow with AI — all are about to be lapped by people operating 3× faster on the same headcount.

We assess this with practical sandboxes, calibrated questions, and a review of how the candidate actually uses AI in their day-to-day craft — not by what they write on LinkedIn.

The 3 profiles we map

AI-native

Operates with AI as default tool. Uses it for discovery, code review, planning, communication. Result: 3–5× the productivity of the average.

AI-curious

Uses AI occasionally, knows they need to go deeper, hasn't yet integrated into workflow. Trainable in 60–90 days.

AI-resistant

"I don't trust AI for this." Hard filter for startup leadership post-2025. No exceptions.

The process

5 stages. 3 to 10 business days to shortlist.

  1. 01

    Alignment

    45–60 min

    Kickoff with the founder or hiring exec. We map the position, the stage, what breaks if this person comes in wrong, and calibrate the ideal profile.

  2. 02

    Strategic research

    5–7 days

    Proprietary mapping of the target market across LatAm: who fits the profile, where they are, and conversion probability. Not a keyword search on LinkedIn.

  3. 03

    Interviews and VPA assessment

    7–14 days

    Application of the 10 criteria on each qualified candidate. Structured interview, technical sandbox where it makes sense, and documented evaluation.

  4. 04

    Reference check

    2–3 days

    Validation with 3+ references per finalist. Not the ones the candidate offered — the ones we mapped in our research process. It makes a difference.

    Where other firms skip
  5. 05

    Final shortlist

    Top 3

    You get 3 finalists with full dossier: VPA assessment, explicit gaps, fit with your startup, and aligned compensation expectations. Ready for direct interview.

3–10 business days to final shortlist
89% 12-month retention rate
400+ placements made with VPA

Want to see the method applied to your next hire?

30 minutes to map the position and show how VPA filters candidates for it.